Western Australia

New road safety campaign urges WA motorcyclists to ‘ride to arrive’

Road Safety Minister Michelle Roberts has launched a new road safety education campaign aimed at saving the lives of motorcyclists on Western Australian roads.

The ‘Don’t push it, ride to arrive’ campaign will begin appearing on television screens.

The message to motorcycle riders is to consider the role of speed when they are confronted with the unexpected.

The advertisements show how a rider’s speed can affect the ability to navigate unexpected road obstacles such as an oil slick or gravel.

In 2016, 60 per cent of motorcyclist fatalities did not involve another vehicle.

This latest campaign is aimed at men aged between 30 and 49 – the most over-represented age group in motorcyclist fatalities and serious injuries in 2016.

The television advertisements will first air to coincide with the broadcast of the Australian MotoGP tomorrow (October 21 2017).

Source: WA Government