The WA Government, through Tourism Western Australia, has signed a memorandum of understanding with one of the world’s biggest online retail travel companies, Shanghai-based Ctrip.
Ctrip is a provider of travel services including accommodation reservation, transport ticketing, packaged tours and corporate travel management.
The agreement will pave the way for Tourism WA and Ctrip to work on co-operative campaigns to promote Western Australia and local tourism products to millions of consumers in China.
A $700,000 campaign will begin in late December 2017. Tourism WA ran a campaign with the online giant in June 2017 which resulted in 440 visitors and more than 1,900 hotel room nights generating $2.2 million in visitor spend.
Western Australia attracted 51,100 Chinese visitors in 2016-17 who spent $263 million during their stay, making China the State’s second biggest market in terms of visitor spend and sixth for visitor numbers.
Source: WA Government