Transforming Mount Buffalo into a year-round destination

The Victorian Government is backing a new plan to transform Mt Buffalo from one of Victoria’s winter wonderlands to a year-round tourism drawcard.

Victorian Parliamentary Secretary for Regional Victoria Danielle Green announced $200,000 from the Government for a feasibility study on development of year-round tourism experiences.

Alpine Shire Council will use the funding to prepare a business case for tourism concepts identified in the Vision for Mount Buffalo – a community driven ‘whole of mountain’ concept plan developed by the Mount Buffalo Destination Advisory Group, and highlighted as a priority by the Ovens Murray Regional Partnership.

The feasibility study will look at the potential demand and target market for identified tourism concepts, review infrastructure and road capacity on Mt Buffalo, and prepare a marketing prospectus for feasible options.

Mount Buffalo already attracts an estimated 181,000 visitors each year, despite not yet taking advantage of all the potential tourism experiences it could offer.

The funding is being provided through the Government’s $103 million Regional Tourism Infrastructure Fund, which is strengthening regional Victoria’s visitor economy, making it an even better place to live, visit and do business in.

Source: Vic Government